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October 6, 2009
Hyatt Regency • Louisville,
Kentucky Details
Master Class Workshops for KPPA Members Pre-Registration $99, Member not Attending Conference $129
all others & at the door $159
Thom Rouse “After the Camera - Before the
Print: Photoshop as a Creative Medium”
Intermediate to Advanced Photoshop
Photoshop is more than a post-production tool to repair and enhance our photographs. It’s become an all-new visual medium unto itself – a blank canvas from which we create images beyond the boundaries of conventional photography. As Photoshop artists, we draw not only on the traditions of photography, but from the traditions of painting, drawing, graphic design and sculpture. This workshop will address some of the issues (both technical and mental) that we confront as we evolve from being photographers to becoming digital artists.
To paraphrase Ansel Adams: “Photographic images are our instruments - Photoshop is the performance”
Ernie & Lorraine Johnson "Lighting & Posing"
What will be taught in the class?
How to establish clients for life, We have clients that come from all over the world to receive our service. Once they use us they come back to Franklin and spend a day, weekend for us to photograph their families and children. We will share with you our 17-year secrets of photographing them each year as a baby and them as a senior.
Sales:
- How to sell to the client and receive great orders.
How to sell 95% of the client’s frames. Orders ready to be hung on the wall.
Expressions & Posing:
- How to work in the camera room with children, families, and brides.
- How to get the expression that is the true inter beauty of that person.
- How to pose children, brides, and seniors. And families.
Lighting:
- How to work with strobes in the studio, on location and outdoors.
- How to work with incandescent light (Hot Lights) on location as well as in the studio
- How to mix strobes, incandescent and stain glass lighting to make that award winning images.
- Learn how to meter your lighting to have the correct exposure and ratios. I don’t believe in fixing it in Photoshop; Get it right in the exposure.
- How to work outside with reflectors. All natural lighting. No strobes use in our outdoor studio
Outdoor / Studio:
- How to build a garden, tips on how much to spend, how to cut cost and what to do to have an Award winning shooting area. What plants to plant and have flowers blooming from spring to winter. What plants to have to keep your garden looking good all year long. You can still photograph outdoors as long as it not cold enough to have red noses, and have great backgrounds.
- How to have a home studio and make it work.
Lew Everling "The Marketing Methods of Today"
1. Define Social Networking and Social Marketing and the importance of
web presence.
2. Facebook, Twitter especially and the tools associated for easy
non-time consuming interaction.
3. I will take participants through each stage of account creation to
how to interact with clients and advertising on Facebook and Twitter the
social micro-blog.
4. I'll talk about and explain pay-per-view vs. pay-per-click
advertising on facebook or any internet advertising and the differences
between them.
5. I'll really explain in detail how to build a following, and drive
potential clients to your website, or other areas of choice ie… blogs,
fan pages etc.
6. Walk through creating business pages, groups and the differences
between the two.
7. It'll be totally hands on, so that we can be connected to the
internet and completely have everyone rocking and rolling on this when
you leave at the end of the day.
Pre-registration is recommended, space is limited! To register,
contact the KPPA Excecutive Director, Randy Fraley at KentuckyPPA@aol.com or
call 606-928-5333.
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